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Digital Retail Penetration Varies by State

We found some interesting patterns. In general, heartland states show lower penetration, but some states with a large rural population had the highest digital retail penetration among dealers.

The Top Five states:

Alaska 94.9%

Nevada 94.3%

Massachusetts 92.4%

Utah 91.0%

Rhode Island 90.5%

The Bottom Five states:

Wyoming 65.0%

North Dakota 61.0%

Nebraska 59.2%

Montana 51.5%

South Dakota 33.3%

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