We found some interesting patterns. In general, heartland states show lower penetration, but some states with a large rural population had the highest digital retail penetration among dealers.
The Top Five states:
Alaska 94.9%
Nevada 94.3%
Massachusetts 92.4%
Utah 91.0%
Rhode Island 90.5%
The Bottom Five states:
Wyoming 65.0%
North Dakota 61.0%
Nebraska 59.2%
Montana 51.5%
South Dakota 33.3%
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