Born from the Need for Clarity
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Automotive Market Data was built by industry veterans for industry leaders. With backgrounds spanning automotive technology, venture capital, and retail dealerships, our founders saw a glaring blind spot in the market: a lack of unbiased, real-time data on digital adoption, dealer inventory, and dealer group activity.
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We didn't just want to fill that gap; we wanted to set a new standard for accuracy. By combining our deep industry roots with advanced data aggregation, we created the definitive source for automotive market intelligence. From inventory analysis to digital product market share, we provide the data that powers the industry's biggest decisions.
BRIAN REED
Brian Reed was the Co-Founder and CEO of Intersection Technologies – F&I Express, acquired by Cox Automotive, and the founder of Digital Auto Advisors, offering automotive technology consulting and automotive intelligence services. In 2006, Brian was named the JD Powers & Associates “Pioneer of the Internet” for establishing auto finance on the Internet.​ Brian is an Advisor and Board Member to several automotive technology organizations and an early stage investor in great new ideas in the automotive and financial services space.
STEVE GREENFIELD
Steve Greenfield is the CEO and Founder of Automotive Ventures, LLC, an automotive venture capital firm. With more than 25 years of experience in the automotive technology space, he has overseen more than $1 billion in automotive technology acquisitions. He served as TrueCar’s Senior Vice President of Strategy and Business Development, and AutoTrader.com’s Vice President of Product Management and Business Development, overseeing the acquisitions of vAuto, Kelley Blue Book, HomeNet Automotive, VinSolutions and DealerScience.
ANDREW GORDON
Andrew Gordon is a mechanical/computer science engineer and a third generation Honda dealer, and founder of DealerScience. Andrew served as VP of Digital Retail at TrueCar after DealerScience was acquired by TrueCar in 2018. Now, Andrew consults with startups to offer the advice or insights he would have wanted when he was at that junction with DealerScience, is a speaker and mentor for the MIT Enterprise Forum and the Gordon Institute at Tufts University, and an advisor and investor with Quickride Shuttle Software.
PETE BATTEN
Pete Batten is a dealer retail technology and data advisor with more than 25 years’ experience in vehicle retailing. Pete served as General Manager for several automotive software brands, including Cox Automotive Digital Retail, Chrome Data, and Automotive Lease Guide. He led new product development for digital retailing at Dealertrack, and enterprise channel product management at Cox Automotive. Pete was also Chief Product Officer at LeadVenture, the leading dealer digital marketing company in the US powersports, marine, RV, and heavy equipment space.