Products / Dealer Tech Vendor Reports & Data

Dealer Tech Vendor Reports & Data

Which vendors and digital products every US franchise dealer website runs, tracked daily.

We crawl every US franchise dealer website daily and record which digital products are installed. Vendors use it to size their market share, find dealers running a competitor, align with OEM-approved vendor programs, and enrich CRM records with each rooftop’s tech stack. Investors use it for diligence on dealer-technology companies and to watch portfolio market position.

Tell us which vendor categories and regions matter to you and we’ll scope a one-time report or a recurring data feed.

Coverage
  • 20,000+ US franchise dealer websites
  • 450+ tools and vendors tracked
  • Website provider, digital retailer, chat, trade-in, service scheduling, tags and integrations
  • Market share by vendor, brand, state, and dealer group; switching and churn over time
Delivery
CSV, report, or recurring feed
Refresh
Daily tracking; delivered monthly or on your schedule
Price
Custom pricing
Based on the vendors, categories, and geography you need
Sample
Virginia sample (one vendor type, one state)

Fields in the file

  • Date observed
  • Dealer name
  • Address, city, state, ZIP
  • Website
  • Category (franchise / independent)
  • Makes
  • Latitude, longitude
  • Vendor unique ID
  • Vendor name
  • Vendor type (website, digital retail, chat, trade-in, service scheduling, …)

Full field reference →