Franchise Dealer Inventory Data for Vendors and Investors That Powers Sales, Marketing, and Investment Decisions
Updated: Aug 29
15+ million listings. 70,000+ dealers. Updated every 24 hours.
Most companies think of dealer inventory data as fuel for inventory management tools — website listings, pricing engines, stocking recommendations. That market is well served, and while we support that too, we built our inventory offering for a broader purpose: inventory as market intelligence. A dealer's inventory tells you how big they are, what they sell, how fast they turn it, which OEM programs they can participate in, and which financial products fit their business. For dealer technology vendors and investors, that makes inventory data one of the most underused targeting and analysis assets in automotive retail.
What's In the Data
15+ million active listings across 70,000+ franchise and independent dealers
New and used inventory with pricing, updated every 24 hours
VIN-level detail with 150+ trim attributes across 60K+ year/make/model/trim/style combinations
Market values and listing history
US and Canada coverage, delivered as standard or custom feeds
Combine with our Dealer Group Mapping and Digital Product Market Share data for a complete picture of every rooftop
How Dealer Technology Vendors Use Inventory Data
Build Your ICP on Real Dealer Economics — Not Guesswork
Inventory volume and turnover are the most honest proxies for dealer size and budget available without asking. A dealer carrying 600 units and turning them in 30 days operates a very different business with very different software budgets than one carrying 80 units at a 75-day supply. Score every rooftop in your addressable market against your ideal customer profile, prioritize the dealers who can actually afford your product, and stop letting reps burn cycles on stores that will never clear your minimum contract value.
Walk Into Demos With the Dealer's Own Inventory
"Imagine one of your aged units" is a weak pitch. "Here's the 2023 Tahoe that's been on your lot for 94 days, priced $1,800 above market" wins the meeting. Use real, current inventory from the specific prospect to build demos, outbound emails, and one-pagers that show (with their vehicles, their pricing, their aging) exactly how your product creates value. Dealers understand concrete examples; they tune out vague concepts. Vendors tell us this single use case changes their connect-to-meeting rates.
Align Your Targeting With OEM Programs and Co-op Dollars
If your product is certified for an OEM program or eligible for co-op marketing reimbursement, the dealers most likely to buy are those whose franchise mix and new/used sales volumes align with that program. Use inventory mix by brand, and new-versus-used volume to find the dealers where your pitch fits like a glove.
Target the Right Dealers for Lenders, Finance Offers, and F&I Products
Model year distribution, price bands, and new/used mix determine which lenders, finance offers, and F&I protection products fit a dealership's business. A store heavy in late-model certified used inventory is a different F&I opportunity than one moving high-mileage value vehicles. Lenders, F&I product providers, and the vendors who serve them use our inventory data to target dealers whose inventory profile matches their credit tiers, rate programs, or protection product sweet spot.
Size Territories and Find Whitespace
Balance sales territories and quantify your addressable market by segment, region, or brand. Find the high-volume markets where you have a smaller footprint, and the saturated ones where your sales effort is wasted.
Spot Buying Signals and Churn Risk Early
Inventory is a leading indicator. A dealer whose inventory suddenly swells, shrinks, or shifts mix is often mid-transition. Watch inventory movement across your prospect and customer lists to time outreach, flag at-risk accounts, and catch buy/sell early. Pair with our Dealer Group Activity Mapping to see the full ownership picture.
Enrich Your CRM and Score Your Pipeline
Append inventory-based firmographics like volume, turn rate, mix, and price position to every dealer record in your CRM. Route leads by dealer size, trigger campaigns on inventory behavior, and give your sales team context on every account before the first call.
How Investors Use Inventory Data
Diligence dealer technology targets. Verify a target's TAM claims and customer concentration against real dealer counts and dealer economics and get real regarding the pitch deck's version.
Track operators and markets. Monitor inventory levels, days supply, pricing trends, and new/used mix across public and private dealer groups, brands, and regions as near-real-time performance signals that arrive months ahead of reported financials.
Watch portfolio market position. Combine inventory data with our Digital Product Market Share reporting to see whether a portfolio company's dealer footprint is growing, shrinking, or shifting upmarket.
Yes, You Could Scrape It Yourself. Here's Why Our Customers Don't.
With modern tech stacks, almost any engineering team can crawl dealer websites. Some coders will think for a second about the task and assume it's easy and won't cost much.
Our experience in building and overseeing the challenges in this infrastructure every day says otherwise. Dealer websites change platforms, templates, and anti-bot defenses constantly. Listings must be deduplicated across syndication, normalized across hundreds of website providers, VIN-validated, and quality-checked daily. What starts as a two-week project becomes a permanent tax: an internal team distracted from your actual product, maintaining a pipeline that was never your business.
Licensing the data costs FAR less than the fully loaded cost of engineers babysitting crawlers, and the hiccups already got solved. Keep your team focused on what you sell. We'll handle the data.
Get the Data Behind the Dealer Market
Tell us what you're building, who you're targeting, or what you're evaluating. We'll show you the data (including samples) and scope a feed that fits.
Ask us about combining inventory data with Dealer Group Activity Mapping and Digital Product Market Share reporting.
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