Where did the Modal dealer customers go?
Modal Dealer Transition
Where'd They Go?
Modal (formerly Drive Motors) ceased operations at the end of May 2022. We were curious–would dealers using the Modal digital retail solution migrate to another digital retail solution? The diagram above shows percentages and names of vendors on the former Modal dealer sites at the end of June. Darwin, Roadster, and Upstart appear to have picked up larger numbers.
Which Vendors Made Disproportionate Progress?
Given the wide range of current market share across digital retail solutions on dealer websites, it’s interesting to consider how various vendors fared relative to their overall market share. The bar chart below shows which companies gained a disproportionate share of Modal dealers relative to their existing footprint, and which solutions gained fewer of the former Modal customers. As one might expect, Modal’s historic success with Honda dealers translates to fewer opportunities for brand-specific solutions like GM’s Shop.Click.Drive. Lastly, we see below how Modal stores dropped to zero. Building a business takes effort and guts. Props to the Modal team.
Why Do We Care?
Automotive Market Data is rapidly building our technology and adding new products to our data sets. What would you like to know about the retail automotive software market? If you have questions, interests or feedback -- get in touch! We'd love to talk and learn more.