Digital Retail Penetration Varies by State

We found some interesting patterns. In general, heartland states show lower penetration, but some states with a large rural population had the highest digital retail penetration among dealers.

The Top Five states

• Alaska 94.9%
• Nevada 94.3%
• Massachusetts 92.4%
• Utah 91.0%
• Rhode Island 90.5%

The Bottom Five states

• Wyoming 65.0%
• North Dakota 61.0%
• Nebraska 59.2%
• Montana 51.5%
• South Dakota 33.3%